Beatrice Gondyi Bauchi
The Bauchi State Tourism Corporation has announced a strategic partnership with journalists in the state to promote global tourism, the rich cultural heritage and tourist attractions of the state.
This development was announced during a courtesy visit to the Managing Director of the Tourism Development Corporation by the Executive members of Journalists for Tourism Development in his office in Bauchi.
The MD Nasiru Shehu, said the collaboration was designed to ensure wider publicity of Bauchi’s tourism potential to attract both local and international visitors.
He explained that journalists play a critical role in shaping narratives and showcasing the state’s unique sites, including the Yankari Game Reserve, the Sumu Wildlife Park, and various historical monuments.
He stated that the Corporation has concluded all arrangements to work with Journalists for Tourism Development to promote the state’s cultural heritage to the global world by showcasing the state’s heritage potentials.
Besides that, the Board will engage journalists in all its activities within and outside the state to give more publicity to the general activities of the office.
“Tourism cannot thrive without visibility, and visibility comes through the media. This partnership with journalists is therefore timely and crucial in repositioning Bauchi as a top tourism destination in Nigeria,” he said.
While appreciating the journalists for the visit and their interest in covering and promoting tourism activities, he allocated an office accommodation to the chapter as part of his support.
He acknowledged the power of the media as a very important mechanism in promoting tourism activities to the entire world. He disclosed that the Corporation will enter into a partnership and sign a memorandum of understanding with journalists for tourism development, because the present administration has opened the door to engage anyone who has an interest in promoting the state’s tourism activities.
In his response, the Chairman, JoT, Mr. Austine Tsenzughul, pledged the support of the media in projecting the state’s tourism sector.
He said journalists are committed to highlighting not only the attractions but also challenges facing the industry, in order to draw government and stakeholders’ attention.
He informed the MD that the chapter has professional journalists comprising print, radio, and television from reputable media outlets that would give wider coverage of tourism activities to every nook and cranny within and outside the state and nation at large.
“We’re willing and ever ready to work closely with your organization towards promoting your activities with a view to attracting more investors to the state.”
The chairman, on behalf of the Journalists for Tourism, expressed gratitude for the office accommodation and promised to effectively utilize it for the promotion and dissemination of tourism activities.
The collaboration is expected to involve capacity-building workshops, familiarization tours of tourism sites, and joint campaigns to improve the image of the sector.
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